Political Marketing

I have decided to talk about political marketing. What is political marketing? It is a variety of methods the political organisations or a person can use in order to define a program or/and to influence the voters’ behaviour, in a large way the people’s behaviour to which they address their messages.

In political marketing, we can identify the classic ”4P” we find in traditionnal marketing. In fact, the product is the candidate, the promotion the ads, the distribution the visited places and the price is the vote.