Political Marketing

For my first post, I would like to start with the increasing role that internet plays in the political arena.

Nowadays, all politicians have a site in which their program is avaible. Internet is another way to be in toch with the populations, the voters.  So, they can exchange with their activists who can leave messages. As a result,  this mean of communication, whose most of users are young, became impossible to circumvent.

Does internet always serve the politicians? No! we can remember the case of Jack Lang who wrote in his site that he had been applauded during a festival he attended. However, the Net surfers and journalists who  were at the festival contradicted him. He was ridiculous.(watch the video). Bush is also caricatured in the net.  (watch the video).

Whatever we can say Internet is today a powerful mean of communication.